Facing unprecedented pressures from the COVID-19 crisis, BOB-CAT® has introduced its “Mow Forward” campaign – offering lawn care professionals vital resources including state regulations, safety guidelines, and financing programs. The initiative reinforces the brand’s commitment to supporting the industry through uncertain times with expert-backed solutions. Visit mowforward.com for details.
Initiative Provides Resources Amid Industry Challenges
BOB-CAT®, a top manufacturer of commercial-grade turf mowers, has introduced its ”Mow Forward” campaign, along with a dedicated website, to assist lawn care professionals navigating industry challenges exacerbated by the COVID-19 pandemic. The initiative offers curated guidance on state regulations, safety protocols, and expert advice to help businesses adapt and thrive.
Key Features of the Campaign
The newly launched Mow Forward landing page compiles essential resources, including:
- State-specific regulatory updates to ensure compliance
- Safety recommendations from medical and industry experts
- Financing and rebate programs to ease equipment acquisition
Dan Riddle, BOB-CAT’s marketing manager, emphasized the company’s commitment to its customers: “We recognize the unprecedented challenges our professionals face, but we believe in their resilience. This campaign reinforces that they’re not alone—we’re here to provide the tools they need to succeed.”
About BOB-CAT
For over 40 years, BOB-CAT has been a trusted name in durable walk-behind, stand-on, and zero-turn mowers, serving both landscape professionals and residential users. Proudly manufactured in Johnson Creek, WI, the company continues to deliver high-performance equipment built by American workers.
