RYAN® has announced its 2025 “National Aerate Your Lawn Day” campaign on September 19, providing lawn care professionals with tools to educate customers and expand services. The initiative includes a dedicated website with aeration resources, bid calculators, and expert insights on fall lawn care. As mowing season slows, aeration offers landscapers a profitable service extension while improving turf resilience for winter. Industry experts confirm fall as the ideal time for aeration, enhancing seed effectiveness and cold-weather preparation.
Campaign Equips Lawn Care Professionals with Educational Tools
RYAN®, a leading manufacturer of turf renovation equipment, has unveiled its 2020 “National Aerate Your Lawn Day” initiative, scheduled for September 19. The campaign aims to raise awareness about lawn aeration while providing landscapers and lawn care professionals with resources to expand their service offerings.
The company has launched a dedicated website featuring educational materials, including key talking points on aeration benefits, product details, and a bid calculator to help professionals price services competitively.
Fall Aeration Critical for Lawn Resilience
Ron Scheffler, Senior Product Manager at Doosan Bobcat (RYAN’s parent company), emphasized the dual benefits of the practice: “Aeration is vital for lawn health and offers business owners a chance to diversify services as the mowing season winds down.”
Industry experts recommend fall aeration—typically from August to October, depending on region—due to reduced lawn stress and improved seed absorption. In northern states, aerating before winter helps turf withstand harsh cold.
Supporting Landscapers Beyond a Single Day
While the campaign highlights a single observance day, RYAN stresses that aeration services remain relevant throughout the autumn months. The initiative seeks to empower professionals with confidence in promoting this often-overlooked aspect of lawn maintenance. The company serves rental, golf, sports turf, and residential lawn care sectors with specialized equipment.
