As summer approaches, retailers are slashing prices on lawn care equipment, with electric mowers leading this year’s Memorial Day sales. The seasonal promotions come as manufacturers anticipate potential supply chain disruptions that could affect pricing later in the season.
Electric Mowers Dominate Discounts
The Worx 40V model, a top performer in consumer tests, now sells for 20% below its regular price. Industry analysts note this marks the most significant price reduction for electric mowers since their market introduction. The premium Ego Z6 zero-turn model has seen an even steeper 27% price drop, surprising many in the outdoor power equipment sector.
“Battery technology improvements have finally closed the performance gap with gas models,” noted David Reynolds of the Outdoor Power Equipment Institute. “We’re seeing first-time buyers and gas mower converts driving record electric sales.”
Riding Mower Market Sees Selective Savings
Entry-level riding mowers like the Craftsman T100 series offer modest $200 discounts, while commercial-grade zero-turn models feature more substantial markdowns. Dealerships report particularly strong interest in crossover models that combine residential affordability with commercial-grade durability.
Market Factors Driving Sales
The current sales surge follows two key developments:
- New EPA emissions standards taking effect in 2026
- Rising steel and aluminum costs projected for Q3
“Smart shoppers recognize this pricing window won’t last,” said home improvement expert Maria Chen. “Between potential tariff impacts and seasonal demand spikes, these May discounts represent the year’s best value.”
The sales event comes as lawn care season begins in most regions, with industry surveys showing nearly 60% of homeowners planning yard upgrades this year. Retailers expect inventory to move quickly, particularly for high-demand electric models with extended battery systems.
