USA TODAY Sports and the National Association of Basketball Coaches (NABC) have announced the continuation of their collaboration with Ferris Mowers for the 2025 Men’s Basketball Coaches Poll. The sponsorship, now in its fifth year, solidifies Ferris Mowers’ role as the exclusive entitlement partner of the prestigious rankings and the accompanying national championship trophy.
The weekly poll, voted on by Division I head coaches from all 32 conferences, remains a key benchmark in college basketball. Updated rankings will be released every Monday on USA TODAY Sports’ digital platforms, followed by print editions on Tuesdays, reaching millions of fans nationwide.
NABC Championship Trophy Retains Ferris Mowers Branding
As part of the extended agreement, Ferris Mowers will maintain naming rights for the NABC National Championship Trophy, awarded to the top-ranked team at the season’s conclusion. The trophy presentation remains a highlight of the postseason, celebrating excellence in collegiate athletics.
Chris Pirrone, General Manager of USA TODAY Sports Media Group, emphasized the poll’s credibility, stating, “Coaches’ insights drive these rankings, making them a trusted resource for fans. Ferris Mowers’ continued support enhances our ability to spotlight the sport’s top programs.”
Industry and Collegiate Leaders Celebrate Partnership
Craig Robinson, Executive Director of the NABC, highlighted the synergy between the organizations. “This collaboration elevates the visibility of our coaches and athletes while honoring their achievements,” he said.
Harold Redman, President of Briggs & Stratton’s Turf and Consumer Products Group, noted the alignment between Ferris Mowers and college basketball’s passionate fanbase. “Our association with this high-profile poll reflects our commitment to quality and performance—values shared by the sport itself,” Redman added.
The 2025 season marks another milestone in the long-standing partnership, reinforcing Ferris Mowers’ presence in collegiate athletics and its connection to fans nationwide.
