Exciting news for fans of ICS Diamond Tools & Equipment: the brand is undergoing a rebranding process and will soon be operating under the Oregon Tool name. While the name is changing, the quality and innovation you’ve come to expect from ICS tools and equipment will remain the same.
A Legacy of Innovation
The ICS brand, launched in 1991, revolutionized the concrete cutting industry with its pioneering diamond saw chain technology. Its parent company, Oregon Saw Chain Corp., founded in 1947, initially focused on chainsaw applications before expanding into specialized fields like concrete cutting. Over the past 30+ years, ICS has become synonymous with safety, productivity, and precision in concrete cutting, making it a trusted name in the industry.
Now, as part of an overarching effort to unify all brands under the Oregon Tool umbrella, ICS is embracing its heritage and rebranding as Oregon. This change is designed to streamline operations and bring all Oregon Tool brands under one cohesive identity.
What to Expect
The rebranding process will roll out over the next six months, gradually integrating the ICS and Oregon brands. While the name is changing, the products you know and love—such as diamond saw chains, concrete cutting tools, and equipment—will remain unchanged in terms of quality, performance, and innovation.
Oregon Tool: A Global Leader
The Oregon Tool family has grown significantly over the years, becoming a multinational organization with numerous acquisitions and mergers. Today, Oregon Tool operates in more than 110 countries and offers thousands of products across multiple consumer brands. The company is a global leader in:
Saw chain and guide bars for chainsaws (the world’s #1 manufacturer).
Diamond saw chain for concrete and pipe cutting.
Agricultural tractor attachments.
Original equipment manufacturer (OEM) supplier of first-fit and replacement parts.
Oregon Tool’s commitment to innovation and sustainability is rooted in its founding principles. The company’s modern saw chain design was inspired by observing how efficiently timber beetle larvae chew through wood fiber—a testament to their dedication to nature and efficiency.
Why the Rebrand?
The rebranding effort is part of Oregon Tool’s strategy to unify its diverse portfolio of brands under a single, recognizable identity. By bringing ICS under the Oregon name, the company aims to strengthen its market presence and provide a seamless experience for customers across all its product lines.
What This Means for You
As a customer, you can expect:
Continued access to high-quality tools and equipment from ICS (now Oregon).
Streamlined product offerings as the brands integrate.
A commitment to innovation and sustainability from Oregon Tool.
Stay Tuned
The rebranding process will be completed over the next six months, so keep an eye out for updates as the ICS brand transitions to Oregon. Whether you’re a professional contractor or a DIY enthusiast, you can trust that the tools and equipment you rely on will continue to deliver exceptional performance under the Oregon name.
For more information about Oregon Tool and its products, visit their official website or contact your local dealer. The future of concrete cutting and beyond is bright with Oregon leading the way!
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