The global mower market is expected to see steady growth over the next decade, driven by increasing global demand. According to recent forecasts, the market is projected to reach 78 million units by 2035, growing at a compound annual growth rate (CAGR) of 0.6% from 2024 to 2035.
In terms of market value, the mower industry is also set to rise. The total market is forecast to grow at a CAGR of 1.6% during the same period, reaching an estimated $41.2 billion by 2035. These figures reflect nominal wholesale prices and do not include additional costs such as logistics or retail markups.
Despite the positive long-term outlook, 2024 saw a decline in mower consumption. Global sales dropped by 3.3% to 73 million units, marking the second consecutive year of decline following three years of growth. The highest consumption level was recorded in 2022, when 76 million units were sold. However, consumption dipped in 2023 and continued to fall in 2024.
Similarly, the market value declined slightly in 2024. Global mower revenues dropped by 3.4% from the previous year to $34.5 billion. The highest market value was reached in 2023 at $35.7 billion. While growth in recent years has been relatively flat, the market did experience a notable rise in 2021 with a 5.8% increase in value.
Despite short-term setbacks, industry experts remain optimistic that the mower market will return to a growth trajectory, fueled by global demand and long-term consumption trends.
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